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2525 Arapahoe Suite E4 – Boulder, Colorado 80302 - 303-594-1694

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Seeking senior or startup C-level professional marketing, business development, channel sales development position.


2001-Present – CEO TECHtionary - Senior-level Technology Sales-Marketing-Communications and Business Development Executive with a proven track record for creating and sustaining growth seeking more reliable income and other benefits.

Tom has three decades of experience in startups and consulting advisor with leading providers and venture capital companies in market planning and development, hardware/software design and development, project management, intellectual property in telecommunications, information technology, conferencing, teletraining, telecommuting, groupware, networks, call centers, internet, artificial intelligence and other fields. He has managed the successful development of more than 10 software, hardware and internet products to market and received industry awards for this work. He has authored 13 books including Teleconferencing (TelePresence), Telecommuting, Intelligent Buildings, and Knowledge Engineering – Business Applications for Artificial Intelligence.  He has authored/scripted, produced and directed 15 commercial videos and created more than 3,000 of online e-learning Flash tutorials on telecommunications, internet, routing, wind power, electricity, smart grid, RF-radio frequency SIP-session initiation protocol, ITIL, RFID-radio frequency identification, VoIP-voice over internet protocol, IPT-internet protocol telephony, VoIP security, artificial intelligence, networking, WiFi-wireless fidelity, SCADA, instruction detection, TMDA-time division multiple access, CDMA-code division multiple access and hundreds of other technologies.  He has been the Technology Columnist - Telecommunications Magazine, Technology Columnist - Converged Solution Providers Network, Contributor - Phone+ Magazine, Contributing Editor to Web Hosting Magazine, Security and Emerging Technologies Columnist, Member Board of Technical Advisors - VoIP Security Alliance and Technology Columnist for National Association of Telecommunications Dealers, Federation of Internet Solutions Providers of America, Association of Service and Computer Dealer International.  He is the writer, animator and producer of the World's Largest Animated Knowledge Source on Technology – – recipient of Web Hosting Magazine Editors Choice for Best Technical Help.

Some of the key highlights are:

·        Executive Management – negotiated legal, financial contracts, performed due diligence and guided merger/acquisition negotiations for Bellcore and others including executive C-level presentations to staff and clients.

·        New Business Strategy – conceived and designed new products and new markets in commercial real estate, higher education, GIS-Geographic Information Systems and economic development for BellSouth, grew Bellcore multi-media (e-learning, CBT-Computer-Based Training, web-based online and teleconferencing) products from $100,000 to $7 million in three years and others.  Self-funded and grew software company from zero to $700,000 in two years, hired/fired/managed staff of 25 sales, support, engineering and other staff. 

·        Business Process Consulting – successfully completed strategy planning projects for CommVault, Bellcore, GST, ICG and Qwest Communications involving requirements definition, requirements management use case analysis, training course evaluation, business process analysis and implementation and other activities.  Interviewed more than 20 institutions of Higher Education throughout the BellSouth region, developed use/business cases and presented viable product/market opportunities.

·        Business Strategy Consulting – successfully completed many strategy planning projects for TimeWarner.  Wrote and designed virtual office telecommuting strategy for CableLabs and others.

·        Business Case – conceived, wrote, developed financial projects and presented business cases for new products and markets for BellSouth and venture capitalists (under NDA).

·        Competitive Intelligence – researched, analyzed and presented competitive matrix on competitors, channels, customer configuration and customer needs (under NDA).

·        Onsite & E-Learning – instructor-led and e-learning course development on agile software development such as IBM RUP-Rational Unified Process, Rational RequisitePro/Web, Requirements Management-Use Cases, SharePoint Essentials, Wiki/Blogs, SharePoint 101, Function Point Analysis, ITIL-information technology information library and other Qwest specific courses of business process, project management, software development, leadership and other topics. Built RFID elearning tutorials for tire pressure monitoring systems and handheld mobile (printer/scanner) devices for field technical staff. 

·        Search and Social Media Marketing - Experienced in Google Adwords (PPC/CPC), Analytics and other search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) such as Marketo and others as well as created Social Media Marketing campaigns and editorial calendars (EDCAL) onsite-online and ebook for Realtors and Legal Professionals approved by the Colorado DORA and Supreme Court respectively as well as for sales professionals called iSocialSales. Designed and developed five-day Social Media Boot Camp and other courses - visit  Published articles and papers such as Top 10 Social Media Marketing Success Checklist, Top 10 Means to Monetize Mobile Social Media Marketing, Social Media Sales Communications, Strategic Customer Assessments In Top-10 Assessment Areas Using the CrossNetPoints Model with more articles at I have more than 4,800 Twitter followers and help other companies with their Twitter posts, company newsletters, PR, Linkedin/Facebook/Pinterest and other social media platform advertising, and other marcom efforts.

·        Social Media Communications – research, write and produce six online newsletters on AccountingSocial, Business Social Media, JuristSocial, FinanSocial, iSportscal, Microsoft Lync, Unified Communications as well as a number of blogs on social media and energy management.

·        Technical Writing – research, wrote, edited and published hundreds of complex documents and documentation for telecommunications, building systems, internet security, smart grid, sales, HIPAA, software, power systems, clean energy, wireless, internet and hundreds of other topics and recipient of “Outstanding Author” from IFMA-International Facility Managers Association and Society of Technical Communications.  Wrote and produced more than 10 white papers, articles and training on Microsoft SharePoint including five onsite, online and elearning courses (see above).

·        E-Learning – instructor-led and e-learning course development on Microsoft Lync Communications Server, SIP, WebRTC and other courses also named as Affiliate Faculty to Regis College - Computer Networking and Systems Engineering - teaching graduate courses in advanced communications networks.

·        Business Development – created and built multi-level channel partner distribution for BellCore, BellSouth, Qwest and others.  In addition, did sales, pre-sales, partner (agent, reseller, VAR-value added reseller, SI-system integrator, dealer, retailer) sales, user (customer) and staff business development, marketing and training on Broadsoft, AudioCodes, SIP-WebRTC (detailed course outlines and evaluations can be found here see TECHtionary University) and Lync as well as various telepresence (teleconferencing, video conferencing) systems including room design, user training, presenter training and script writing, video production and other services.

·        Regulatory – wrote and presented testimony before PUCs and Congress on communications policy and regulatory issues, working knowledge of FCC, state and local regulatory tariffs, procedures and issues including CATV franchising.

·        Marketing-Communications (marcom) – designed advertising, campaigns, public relations, packaging, pricing and promotional concepts for Carrier Access, Bellcore, BellSouth and others in IP Telephony, Telecommunications and other companies.  Directed staff of five in proposals, website design, website promotions, graphics, public relations, Wall Street investor meetings and investor relations for public company.  Designed, managed, and analyzed PPC, SEO, strategies for internet marketing.  Achieved Expert Certification from ConstantContact for email marketing, event marketing and social media marketing.

·        Public Relations & Corporate-Investor Presentations – research, wrote, designed graphics and directed long-term public relations press releases, investor and board of director presentations distributed and managed magazine relations. 

·        Revenue/Sales Development – designed and delivered technical, sales and channel partner training for Qwest (trained more than 2,000 channel partners throughout the US), TimeWarner (sales and marketing staff), Cox (sales, marketing, support and others), Microsoft and many others.

·        Account & Project Management – cold-called and built strategic/major, OEM, wholesale, channel partner, channel partner, sales, national and international distributor accounts.  Created software/hardware distribution through TechData, Ingram Micro and European distributors.

·        Sales Training and Project Management – designed and delivered Consultant and Channel Sales classroom training courses for Deloitte Consulting Internet Academy (US and Europe), ICG, Qwest, Cox, TimeWarner and many others as well as developed and delivered CRM/SFA/ERP Course for Dale Carnegie.

·        Software Development and Project Management – designed, performed project management, tested and successfully delivered award-winning software to USWest called NETTALK a LAN-Local Area Network multi-user IM-Instant Messaging, CTI-Computer Telephony Integration, email, calendaring, and activity management system. Designed and built many LAN communications software systems for clients ahead of schedule and under budget.

·        Software Management – financed, designed, provided project management, tested and wrote documentation for many software products including CROSS-CONNECT a remote control and modem sharing system with network management features, CROSS-POINT – an electronic mail, bulletin board, conferencing (groupware) and office administration system.

·        Internet Business Applications – financed, designed, project managed, tested and wrote documentation on iREcal, iSportsCal, iComCal and CrossPinPoints online personal and group calendar and collaboration tools, bulletin board, conferencing (groupware) and office administration system available

·        Mobile Apps - Apple iPhone and iPad apps – financed, designed, project managed, tested and wrote documentation for five iTunes submitted and approved apps for iPhone and iPad: iFlipTips - a learning, slide builder, quick reference card system, user email and social network chatting features, corporate cloud training and calendar system with more than 180 custom icons app, iPartygrams - party invitation with more than 150 party invitation backgrounds, pic posting and calendar app (same as iFlipTips), Pictagrams - photo capture and posting app, iCompactMirror and iMakeupMirror - user-facing apps for makeup and fashion and iPeerSafe - a personal and peer security protection app with alarms, chat features, study-class assignment features and other features.

·        Web Software Development – financed, designed, animated, managed, tested and wrote documentation online e-learning tutorials for Flash and other software formats – achieved Editor’s Choice for TECHtionary on Technical Help from Web Hosting Magazine and designed and produced other web sites.  Expert level WordPress (word press) blog and website designer.

·        Enterprise IT Management – evaluated, configured and implemented international voice/data/IT system for a Fortune 500 company.  In addition, designed and delivered “Internet Academy” hands-on course on cabling, internet, LAN switches and routers for Deloitte Consulting.

·        Hardware/Software Product Development – designed voice/data products for Carrier Access, Storage Technology, United Technologies, Lanier, and other companies.

Speaking, Books and Publications

He has delivered more than 200 speeches worldwide on IT, telecommunications, internet, forecasting, trends and other topics to industry associations, executive retreats and private events.  He has written more than over 300 articles on telecommunications topics including but not limited to teleconferencing, artificial intelligence, telecommunications management, organizational management, intelligent buildings, CENTREX/ISDN, internet security, VoIP, wireless, telecommunications, internet, telecommuting, electronic mail, groupware, and other issues.  He has authored/co-authored Teleconferencing - Linking People Together Electronically (Prentice-Hall), Teleconferencing - State of the Art Report (Pergamon Press), The Softside of Software (John Wiley & Sons) on software documentation, Networking: Electronic Mail Handbook (Scott-Foresman), Intelligent Buildings (Dow Jones), Networking Personal Computers in Organizations (Dow Jones), Telecommuting - The Future Technology of Work (Dow Jones), Knowledge Engineering-Business Applications for Artificial Intelligence (Simon & Shuster), Chief Technology Officer (Cross Market Management), Split Second Society (Cross Communications), Lan$ell-Desktop Guide for the Connectivity Sales Force Automation Professional (written for Novell/Qwest), LANCOM - LAN communications solutions (Cross Communications), Net-Tips (Cross International).  Principal Author and Research for published industry reports on: CENTREX - Strategic View (I and II), Intelligent Buildings and Information Systems (IBIS I and II), and Telecommunications Outlook.

Education and Professional Development

B.S. in Business and M.S. in Telecommunications from the University of Colorado. He has senior-level “hands-on” working knowledge of Flash, HTML, Word, PowerPoint, Excel, Visio, Camtasia, Captivate, Dreamweaver, TEDS LMS, Learning Composer, SharePoint, Illustrator, Microsoft Lync & Office Communications Server, PhotoShop, Framemaker, and other programs.  He has taught Global Knowledge five-day courses for SIP-Session Initiation Protocol & Office Communications Server (Microsoft Lync), CompTIA Security+, CCNA, VoIP and Checkpoint Security.  Tom holds CompTIA Certified Security+ Professional, Green IT and IT Technology for Sales certification and Pearson Vue Certified Test Administrator.



- iPhone/iPad App Designer and Producer contact for more details –more than 10 iphone/ipads approved

- Passed Microsoft Partner Network Sales and Marketing Competency Assessment for Unified Communications

- Thomas B. Cross was nominated for the CSIA Technology Executive of the Year and Technology 2010 Apex Awards

- Researched, Developed and Delivered Social Media for Real Estate Professionals Approved by Colorado Department of Regulatory Authorities #3573 including a 200+ page ebook

- Researched, Developed and Delivered Social Media Communications & Computers for Legal Professionals

- Social Media Course for Legal Professionals approved by Colorado Supreme Court - Board of Continuing Legal and Judicial Education #728255 including a 200+ page ebook

- Researched and presented Social Selling Course.

- CrossTalk Authored by Tom Cross is Named One of the Top-10 Telecommunications Blogs.

- "Having known Tom for more than a decade, to me he is quite the “quintessential innovator.” Tom developed and delivered a week long data and internet training which turned out to be a terrific course for everyone! Throughout the past decade he created TECHtionary the “World’s First and Largest Animated Library on Technology. Few yet can appreciate that TECHtionary is more than just a source of sales and technical knowledge Tom has built. TECHtionary is proven to reduce the cycle by educating/training not only channel/business partners but provides critical insights to the decision-maker allowing them to more easily and rapidly understand the benefit to the organization. In summary, Tom delivers on time, on budget proven tools and solutions yielding immediate and long-term revenue-generating and cost-saving benefits." Sandy Spencer – former VP Qwest Communications


These are the evaluation scores from Tom’s Presentation to Microsoft Partners & Staff Called “Top-10 Tips for Success” Part 3 of 3 on Telecommunications Networks




Overall Satisfaction

Business Results

Learning Effectiveness

Job Impact












         The score is out of 9.0 and that’s the highest score I have ever seen ! Great job Tom – Mike Zeim – Microsoft US Partner Skills Development

         Wow!!!!!!  I didn’t think beating your survey score last time was possible - and look at those results!  Great job, Tom! Jessasym West - Microsoft US Partner Skills Development

         "I personally have sat through a number of Tom's sessions and found every one of them to be well organized, interactive and informative - Lync User Forum and are highly recommended resources to bring your organization up to speed on SIP and Microsoft Lync." - Alan Percy the Director of Market Development at AudioCodes.

         Tom Cross is exceptionally technically astute - the most technically proficient individual I know of in the industry. Yet he has the rare ability to deliver the message in a way sales and other laymen can understand. Tom has done a great job for TBI in the past and he is well respected within the industry. I would recommend Tom for any job or project.”   Geoffrey Shepstone – President - Telecom Brokerage, Inc – 847-353-1842 - Master agency for Qwest, XO, Global Crossing and 30 other companies

         “Tom Cross’ speech on “Why Businesses are Buying VoIP” is certainly one of the top presentations ever given at CTA.  The presentation was insightful, indepth and innovative.  In addition, the presentation was lively, energetic and engaging.  He has the great ability to take complex subjects and make them exciting and understandable. Mr. Cross is a very popular speaker among CTA's membership and superb communicator.”  Gary L. Witt – Former Executive Director - Colorado Telecommunications Association

         Cross Pens "Winning Customer Case Study" The CSIA Insurance Company Case Study authored by Tom Cross was the “Winner of our case study competition,” according to

         Evaluations from recent webseminar – additional evaluations available.

         “Thank you for making it fun.  That was the best on line training I have done in five years!”

         “I thought that the training was one of the best I have been a part of. The training was fun and educational at the same time. Very professional and educational. A+”

New Recommendations:

Alan Percy (Senior Director - AudioCodes) has written an updated recommendation of your work: "I have known Tom for more than six years where we organized a year-long series of indepth webinar presentations on internet and unified communications for channel partners and enterprise users. Tom has assisted AudioCodes in interviewing and writing a number of well-received customer cases outlining the benefits of Lync and unified communications. He also the publisher of an innovative, technical and customer engaging newsletter with over 200 editions published to date and thousands of regular readers. He has great skills in channel sales and technology training as well as all areas of marcom-marketing communications including social media. I would highly recommend Tom in these areas and in developing and delivering thought leadership for your company." Service Category: Writer/Editor Year first hired: 2010 (hired more than once) Top Qualities: Expert, Good Value, Creative

From Daniel Pearson: "A true visionary and without reservation Tom is the most extraordinary speaker I have had the pleasure to work with. He not only brings the subject to a level to "lift all participants" he makes learning fun for the audience. He makes sure all the participants know the subject as he knows it is not important that he knows but that the participants all understand the content too. Part of his legacy is the creation of TECHtionary, the world’s largest animated free library on technology. He wanted so passionately to fulfill a global goal of helping anyone, anywhere, know how technology works. This online asset has an amazing level of more than 3,000 tutorials allowing anyone to learn whenever they want to and as one said, "just enough, just in time."  Having known Tom for more than a decade, he has also developed some of the most interesting and innovative marketing and product strategies. His management style is also inspiring helping staff, customers and others anytime 24x7. His ideal situation is designing and developing marketing strategies including all aspects of enhancing customer engagement. His true passion is utilizing technology to increase learning saturation. An example would be his latest tool for learning. "iFlipTipsPro" - an outstanding flip/flashcard iPhone/iPad/iTouch app that every student should have on their smartphone to assist them in achieving success in higher education."