TECHtionary
Announces SIP Business Executive
Provider & Channel Partner
Business Sales & Technical Strategies for
SIP-Session Initiation Protocol
Successful
Provider & Channel Partner Strategies for Getting-In & Staying-In the
SIP Business
2 Days Onsite & ~16 hours online.
For more information and scheduling, please call Tom
Cross 303-594-1694
Volume
discounts are available. All major credit cards are accepted.
Special SIP Forum Member discounts are available. Additional discounts
for multiple sessions are available. For more information on SIP Forum go
to www.sipforum.com
Reference Promotional Code - SIPLESF8203
Who Would Benefit - This online course is
designed exclusively for channel partners, VAR-Value-Added Resellers,
SI-Systems Integrators, telephone interconnect, agents, master agents and consultants. In addition, this course will help corporate
staff marketing, training business development, sales, channel managers,
operations, engineering, support and other corporate managers for SIP
providers, carriers, manufacturers, and others gain new insights in the SIP
marketplace.
What You Will Learn:
·
Review the
fundamentals of IP-Internet Protocol and platforms required for high performance
SIP systems. This includes soft
switches, gateways, routers, services and other critical components.
·
Discover
business and customers applications and opportunities. This includes top reasons why customers are
buying today and what they are buying.
In addition, the emerging “killer applications” will be explained in
depth.
·
Quickly
grasp complex subjects such as H.323, MGCP and SIP. As SIP-Session Initiation Protocol emerges
are the key SIP communications protocol, there is a special section devoted
entirely to this technology which will impact all voice communications systems
from key, PBX, IP-PBX, hosted, managed and other systems.
·
Understand
basic and advanced SIP concepts features.
From hosted, managed, IAS, IP-PBX quickly understand “what’s-what” for
different customer applications and business models.
·
Probe the issues behind Integrated and Converged Access. Understand when and why a customer needs a
converged access solution.
·
Understand why
“network assessment” is critical to any SIP implementation. Possibly the number one critical activity
before implementing SIP is an assessment of the customer’s data network to
evaluate the impact of SIP without which SIP may simply not work.
·
Address the issue of QoS-Quality of Service by overcoming jitter, echo, noise
and other network problems. Review the
role of RTCP and other tools to monitor and maintain high performance SIP
networks.
·
Understand the
functions of the new communications “toolbar.”
See how the benefits of “unified communications” as they improve
business operations.
·
Assess the
Top-10 issues for selling SIP. Selling
SIP is more than “dial-tone,” it is a change in the business and business model
of even the smallest enterprises.
Discuss and explore new ways to help businesses see the new ways to grow
their organization.
·
Explore how
a SIP call is processed and all the potential security attacks that can
occur. SPIT, VOMIT, DOS and other
terrorist attacks will target not just data but voice packets.
·
Review SIP
and SIP Trunking and all the implications and applications from TCO-Total Cost
of Ownership to QoS-Quality of Service.
SIP Trunking is the most profound new form of telecommunications since
POTS.
Detailed
Course Outline (customizing available and content subject to change without
notice)
A - The Top 10 Parts of IP in SIP
1 - Voice to digital to packet transmission with introduction to
CODECs
2 - Optical Fiber Bandwidth
3 - Transmission Concepts - T-1 – PRI – SIP Trunking
4 - Integrated Access Services - Dynamic Bandwidth Allocation
5 - Introduction to Internet Protocol
6 - Back to basics - cabling and electrical
7 - TCP/IP and other Protocols & Layers
8 - Hardware – Routers- IP, Switches-MAC &
WiFi-VLAN-VPNs,
9 - Protocols - H.228, H.323, MGCP & SIP plus Desktop
"Softphones" and Toolbars
10 - IPBX and Hosted bringing it all together
B. Top 10 Reasons Why Businesses are Buying
SIP
Top 10 reasons why businesses buy SIP – “cheap isn’t
one
of them” & Introduction to SIP Technology
1 - One "everything is IP" converged access system does it
all that is one number office and home, one system, one provider, one bill, one tech, one call for help, one
growth path, etc.
2 - Integration with Outlook, unified messaging contact manager
- "visual voice mail" - directories, call popups, conferencing.
3 - Simultaneous-sequential ring to cell and others.
4 - Forward voicemails via email - "please handle this."
5 - Logs all communications - improved "bill back"
trail.
6 - User-controlled browser "portal" features.
7 - Office manager system admin - "moving is a breeze."
8 - Empowers all users - "I can do it myself."
9 - Seamless and costless transfer of calls among offices.
10 - Remote office - take SIP phone home or anywhere.
SIP
“Client Sales Tools” brochure/flyer content is included.
C.
Top-10 Most Likely Prospects for SIP
Key Features, Benefits, Advanced
Applications & Buying
Objections
1 - Small office
2 - Virtual offices
3 - Multi-location offices - banks,
schools,
4 - Mini-call center settings
5 - City government
6 - Real estate agents
7 – Medical facilities
8 – Financial institutions
9 – Car dealerships
10 - Insurance agents
D. Top-10 SIP Concepts Critical to SIP
1 – Explain the term internet IP protocol, IP networking and a
VPN?
2 - Explain the difference between IAS-Integrated Access Service
versus Converged Access Service?
- Enhanced IAS with MPPP-Multi-link Point-to-Point Protocol, PPP
Multilink Protocol (MP), L2TP-Layer 2 Tunneling Protocol
3 – What is SIP-Session Initiation Protocol Trunking, more
importantly, what is SIP?
4 – Why would a customer want an IP PBX?
5 – What is the technical difference between IAS-Integrated Access
Service, Hosted and Managed SIP?
- Route, Image, DHCP, DNS, Configuration
servers
6 – Name one reason why a customer would consider an “open source”
PBX?
7 – Why is QoS-Quality of Service important? How to measure it and
fix it?
8 – What is a softphone and what type of user benefits most?
9 - What is the difference between IPT-Internet Protocol Telephony
and SIP? Cisco, Broadsoft, Sylantro and other platforms
10 - What is Unified Communications?
E. Top-10 Steps to a Successful SIP
Implementation
Putting in and Staying In - No Boomerang
Sales
1 - User Needs Assessment
2 - Network Assessment
3 - Systems Upgrade
- Indepth POE-Power Over Ethernet & Comprehensive
Disaster Planning Tutorial
4 - Pre–Installation Planning
5 - Data Systems Integration - VLANs,
VoWLANS, WiFi, Security and more
6 - Installation and Cutover
7 - Managing Change - Training
8 - Ongoing Use and Expectations
9 - Billing
10 - Managed Services (thirteen
"hot" business opportunities including being the customer's CTO,
monitoring, remote support, training, business development and others) &
Future Applications
F. Diagnosing & Tools for Troubleshooting SIP
Networks
1 - Problems
2 - Testing for Problems
3 - Potential Solutions
4 – Best Practices
5 – Vendors of Technical Solutions for SIP Network
Management
6
- Solve more than 30 Problems & Solutions - like "CarTalk" bring
your problems to "Nettalk"
7 - Conclusions and the Bottom Line
G. SIP Essentials - SIP Introduction and Overview
- SIP Definition – IETF
(RFC-3261) and Manufacturers
- SIP – Applications Layer
7 Protocol – Peer-to-Peer protocol
- SIP – Before and After
- SIP and Hosted – Better
or Worse or Both
- SIP Signaling –
Introduction, URI-Uniform Resource
- SIP & SBC-Session Border
Controllers, servers, gateways,
- SIP with and without
IADs-Integrated Access Devices
- SIP and SIP Phones,
Softphones, Mobility,
- SIP Signaling Basics
– Inbound/Outbound calling
- SIP Trunking – Incremental “Slope”
Growth
- CODECS-COmpression-DECompression signal
processors – issues and answers
H. SIP Trunk Replacement & Disaster Planning
- SIP & Open Standards
- SIP and Trunk Replacement – same or
different thing
- SIP and Proxy ARP-Address Resolution
Protocol
- SIP and HSRP-Hot Standby Routing Protocol
- SIP and MPLS-Multi-Protocol Label Switching
– COS and QoS
- SIP QoS – oxymoron or
critical concept
- SIP on-net and off-net issues – overflow
call processing
- SIP TCO-Total Cost of
Ownership – Top-10 Benefits
I. SIP Technology - Indepth
- SIP “Methods” – Writing call processing as
easy as email – invite, ACK, bye, etc.
- SIP Inbound and Outbound call processing
-
SRTP-Secure Real-time Transport
Protocol (RFC-3711)
- Session Description Protocol Security
Descriptions (SDES)
-
Authentication Tag and the Master Key
Identifier
- SIP Forks, UA-User Agent,
B2BUA-Business-to-Business User Agent, SIP Proxy, Redirect, Presence, Forking –
parallel-sequential-mixed, loops, spirals
- SIP Signaling “commands” – 1xx-6xx
- SIP – OSI-Open Systems Interconnection -
"If you do not know where you are going, what difference does it make
which path you take".....Cheshire Cat (Alice in
Wonderland)
J. SIP Security – “Best Practices” – Reality Check
- SIP Security “Best Practices” – overview
(very basic, not indepth)
- SIP Firewalls and
Security – SPIT-SPam over Internet Telephony, DOS-Denial Of
Service, VOMIT-Voice Over Misconfigured Internet Telephony and other emerging
problems
- SIP Security and “Access Policy” – Stateful
IP Filtering and Inspection, Static and Stateless IP Filters, TLS-Transport
Layer Security, NAT-Network Address Translation, Persistent connection,
Multi-homed hosts, etc.
- SIP and MIM-Man-In-the-Middle attacks –
Understanding wireline and WiFi wireless attacks
K. SIP Security Architectures – Building Blocks
- SIP Security
Architectures – eight different SIP configurations evaluating SIP-Aware
Firewalls and other security options -
- Type 1 – Dedicated
IP Pipe for SIP
- Type 2 – Merged MPLS-Pipe
with LER Tagging SIP
- Type 3 – Merged IP pipe with
SIP-Aware Firewall (SAFW)
- Type 4 – Separate IP Pipe
for SIP with Existing Non-SIP Firewall and SIP-Aware Firewall (SOFW)
- Type 5 – Merged IP Pipe with
Incumbent Non-SIP-aware Firewall, No DMZ Port and SIP-aware Firewall (SAFW)
- Type 6 – Looks like Type 5
but Merged IP Pipe with Incumbent Non-SIP-aware Firewall, No DMZ Port and
SIP-aware Firewall
- Type 7 – Merged IP Pipe with
Incumbent Non-SIP-aware Firewall with a DMZ Port
- Type 8 – Merged IP Pipe with Incumbent
Non-SIP-aware Firewall
- Other approaches to SIP Security -
Proxy/Gateway Inside the Firewall, Proxy/Gateway in Co-Edge Mode and
Proxy/Gateway Outside the Firewall, how Firewalls add time delays to TCP/IP
L. SIP Class of Service & Quality of Service
- SIP COS-Class Of
Service and QoS-Quality of Service – ethernet meets
“smart” IP
- Managing “real-time” voice with
RTCP-Real-Time Control Protocol – MRB-Metrics Report Blocks
- Inside MRB – what’s what with all the info
M. SIP Applications and Future Outlook
- SIP Applications –
IM-Instant Messaging, SIP Presence Communicated by IM-Instant Messaging, Event Notification, Ondemand Conferencing,
Click-to-call,
- SIP for Call Centers – calling options and
pricing benefits
- SIP – exciting new applications
- SIP Total Tutorial
with Future Outlook – IMS-IP Multi-media Systems – content servers, wireless
integration, media gateways, etc.
Course Leader
- Thomas
B. Cross – CEO TECHtionary.com has three decades of experience in startups and
consulting advisor with leading providers and venture capital companies in
market planning and development, hardware/software design and development,
project management, intellectual property in telecommunications, information technology,
conferencing, teletraining, telecommuting, groupware, networks, call centers,
internet, artificial intelligence and other fields. He has managed the
successful development of more than 10 software, hardware and internet products
to market and received industry awards for this work. He has authored 13 books,
wrote, produced and directed 15 commercial videos and creator and producer of
the World's Largest Animated Knowledge Source on
Technology – http://www.techtionary.com –
recipient of Web Hosting Magazine Editors
Choice for Best Technical Help. Tom is a columnist for many leading
publications such as Internet Telephony where he is the Technology Editor and
columnist on MCS-Microsoft Communications Service Newsletter with a http://crosstalk-techtionary.blogspot.com/. He is a member of the Technical Board of Advisors for
the VoIPSA-VoIP Security Alliance. Tom holds CompTIA Certified Security Professional
certification and Pearson Vue Certified Test Administrator. Tom is also
CEO and Managing Editor of MCS Forum – http://www.mcsforum.org
Scheduling
& Classroom requirements
To confirm delivery dates, fees including estimated travel and
expenses are required. Purchase Orders
(P.O.) are accepted but do not confirm dates.
Final expenses are due within 15 business days after completion of
class. Please note that payments received
for delivery dates are subject to final approval by Techtionary. Final student attendance is set 30 days prior
to the first day of class with additional student payment due on the first day
class. Techtionary will provide access
to the online course at no extra charge.
Client will provide room, computers for lab access, high-quality video
projector, desks, power strips, beverages, food service and other
amenities. Classes are conducted each
day (subject to mutually agreeable changes) from 0900-1600 with one hour for
lunch. Access to training room will be
available from 0800-1700 each day.
Course content and terms are subject to change without
notice. All course content delivery may
not be completed due to time restraints such as student questions and special
explanations of concepts presented.
Content is wholly-owned by Techtionary Corporation, a Colorado
corporation which provides invoice/billing.
Corporate and shipping address is 2525 Arapahoe E-4-313, Boulder,
Colorado 80302.